Data-driven SEO decisions rely heavily on understanding how users interact with internal and external links across the site.
Search engines have become increasingly sophisticated in how they interpret intent, which means internal links must be placed naturally within meaningful sentences.
A comprehensive link audit helps identify broken URLs and weak anchor text so that content remains easy to crawl and useful for readers.
User engagement metrics such as dwell time and scroll depth often improve when articles contain relevant contextual links to related resources.
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